In fact, the tradition of the northern Italian furniture factories (particularly those in Veneto and Lombardy) is a significant baggage and know-how that has reached an important expertise.

So what is the actual risk for these companies?

The main difficulty consists in being able to make the most of these precious inherited competences and sell them in the right terms, in the right moment and in the right way.

Nowadays, where the modern society doesn’t assess the quality of an item almost anymore but its production costs and time, a craft-made good expressly made on measure, incurs into the risk of being declassed and considered too expensive compared to the industrial competitor goods of East and North Europe Countries.

Therefore, it is necessary that traditional furniture-makers, specialized in handicraft furniture production, offer their goods and furnishing complements with the right approach, that is emphasizing their distinctiveness in tactile features, strength and accuracy not even comparable to the industrial low-cost correspondent products.

For instance, the marketing solution adopted by the Zilio Group could be reported as a suitable reaction to this matter: a creation of a website that gathers either Zilio Mobili’s traditional products either those complements of furnishing presented by Elisa Mobili. In this way, the traditional furniture factory is capable of proposing its products to the Italian and European customers and potentially to those of the entire world.

An experience that other furniture factories could endeavour in order to develop the production of classic style furnishings in Italy and in the whole planet.

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Choosing the right furniture for the outside of your house can be just as important, and sometimes difficult, as choosing furnishings for the inside. When furnishing your patio or yard, you should take under consideration the same factors you did when decorating your house. This is important because you will most likely want the outside of your house to reflect your lifestyle and personality, just like the inside probably does.

There are many ways to furnish your patio or deck. The location of your patio or porch can make a major difference. For example, most people would not place a table and chairs on their front porch. Instead, a rocking chair or swing would most likely be appropriate. Still, if you wanted to place a small table on your front porch, you probably could, given it would fit. Most people probably spend more time on their back porches than on the front porch, which is one reason why tables and chairs are placed there. Also, back yards usually allow for more privacy, and are often great for entertaining. Whether you entertain frequently, or simply enjoy the privilege of your back patio or porch, you want to be sure it is furnished to fit you.
The location of the furniture can make all the difference. For instance, a benched placed a shade tree can add to your decor. Before beginning, think about where you patio furniture will be placed. Then, you can decide how much of it you will need, and what specific pieces you will buy.

When choosing your patio furniture, consider the views you would like to enjoy. If you live on or near the water, you might want to place your tables and chairs in a location that allows you this view. Consider every option before making a decision.

You should also consider the specific location of your patio. For example, if your patio furniture will be placed close to the house, it is advisable to keep the architectural style in mind. The further away from the house the furniture will be placed, the more the possibilities that will open up. In this case, you will be able to be more creative because you don’t have specific geometric shapes and placement to consider.

Consider placing furniture at a focal point. For example, placing a bench in the distance could be eye-catching, inviting, and appealing. Consider the side of the furniture that will be most easily viewed. If you will see the back of the furniture, consider the appearance of that side of each piece. If you wish to move your seating around frequently, consider purchasing lightweight furniture.
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